Sales, Revenue, Distribution and Marketing

What we do!

  • Revenue management – Pricing, rate and image parity.
  • Preferred distribution management – OTA.
  • Dedicated GDS account management.
  • Centrally managed RFP and consortia programmes.
  • Yield management – Competitor rate reviews.
  • Sales call and conversion audits.
  • Social media development and management – Twitter, Facebook, etc.
  • On line “offer media” management – Groupon, KGB, Woucher, Goodypass.com, etc.
  • Affiliate marketing programme.
  • Proactive and reactive public relations – Locally and nationally.
  • Readership offers and third party editorials.
  • Mystery sales calls.
  • Online subscriber database marketing.
  • Closed User Group (CUG) marketing programme – Circa 1.2 million.
  • Web representation and optimisation.
  • Dedicated CRO function – Voice and web.
  • National sales accounts management.
  • Preferred key booking agents account management.
  • Design and collateral development for both national and local advertising.
  • Digital download suite for E-Literature.
  • Monitoring of local corporate clients – Telesales campaigns.
  • Field based Sales Managers, by property, to represent the group.
  • Preferred marketing partnership agreement with Superbreak – ‘Exclusive to our competitive set’
  • Attendance of trade shows and exhibitions.